diff --git a/e2e/tests/output-structure.test.ts b/e2e/tests/output-structure.test.ts
index 5fe98fd1..8756ccfb 100644
--- a/e2e/tests/output-structure.test.ts
+++ b/e2e/tests/output-structure.test.ts
@@ -56,16 +56,12 @@ describe('Output Directory Structure', () => {
       ================================================================================
       .output/chrome-mv3/content-scripts/one.js
       ----------------------------------------
-      (function(){\\"use strict\\";function c(n){return n}const e=\\"\\",t={matches:[\\"*://*/*\\"],main:()=>{}};(async()=>{try{await t.main()}catch(n){console.error(\`The content script crashed on startup!
-
-      \`,n)}})()})();
+      (function(){\\"use strict\\";function i(n){return n}const s=\\"\\",o={matches:[\\"*://*/*\\"],main:()=>{}};function t(n,...e){if(typeof e[0]==\\"string\\"){const c=e.shift();n(\`[wxt] \${c}\`,...e)}else n(\\"[wxt]\\",...e)}var r={debug:(...n)=>t(console.debug,...n),log:(...n)=>t(console.log,...n),warn:(...n)=>t(console.warn,...n),error:(...n)=>t(console.error,...n)};(async()=>{try{await o.main()}catch(n){r.error(\\"The content script crashed on startup!\\",n)}})()})();
 
       ================================================================================
       .output/chrome-mv3/content-scripts/two.js
       ----------------------------------------
-      (function(){\\"use strict\\";function c(n){return n}const e=\\"\\",t={matches:[\\"*://*/*\\"],main:()=>{}};(async()=>{try{await t.main()}catch(n){console.error(\`The content script crashed on startup!
-
-      \`,n)}})()})();
+      (function(){\\"use strict\\";function i(n){return n}const s=\\"\\",o={matches:[\\"*://*/*\\"],main:()=>{}};function t(n,...e){if(typeof e[0]==\\"string\\"){const c=e.shift();n(\`[wxt] \${c}\`,...e)}else n(\\"[wxt]\\",...e)}var r={debug:(...n)=>t(console.debug,...n),log:(...n)=>t(console.log,...n),warn:(...n)=>t(console.warn,...n),error:(...n)=>t(console.error,...n)};(async()=>{try{await o.main()}catch(n){r.error(\\"The content script crashed on startup!\\",n)}})()})();
 
       ================================================================================
       .output/chrome-mv3/manifest.json
diff --git a/scripts/build.ts b/scripts/build.ts
index 86007fa2..8d560c05 100644
--- a/scripts/build.ts
+++ b/scripts/build.ts
@@ -39,16 +39,24 @@ await Promise.all([
     silent: true,
   }),
   ...clientTemplates.map((templateName) =>
-  tsup.build({
+    tsup.build({
       entry: {
         [`templates/virtual-${templateName}`]: `src/client/templates/virtual-${templateName}.ts`,
       },
+      format: ['esm'],
+      sourcemap: true,
+      silent: true,
+      external: [`virtual:user-${templateName}`],
+    }),
+  ),
+  tsup.build({
+    entry: {
+      'templates/reload-html': `src/client/templates/reload-html.ts`,
+    },
     format: ['esm'],
     sourcemap: true,
     silent: true,
-      external: [`virtual:user-${templateName}`],
-    }),
-    ),
+  }),
 ]).catch((err) => {
   spinner.fail();
   console.error(err);
diff --git a/src/client/templates/reload-html.ts b/src/client/templates/reload-html.ts
new file mode 100644
index 00000000..6e383a06
--- /dev/null
+++ b/src/client/templates/reload-html.ts
@@ -0,0 +1,20 @@
+/// <reference types="vite/client" />
+
+import { logger } from '../utils/logger';
+import { setupWebSocket } from '../utils/setupWebSocket';
+
+if (__COMMAND__ === 'serve') {
+  try {
+    setupWebSocket((message) => {
+      if (message.event === 'wxt:reload-page') {
+        // We need to remove the initial slash from the path to compare correctly
+        // "popup.html" === "/popup.html".substring(1)
+        if (message.data === location.pathname.substring(1)) {
+          location.reload();
+        }
+      }
+    });
+  } catch (err) {
+    logger.error('Failed to setup web socket connection with dev server', err);
+  }
+}
diff --git a/src/client/templates/virtual-content-script.ts b/src/client/templates/virtual-content-script.ts
index 4efa3e1d..ae221f6f 100644
--- a/src/client/templates/virtual-content-script.ts
+++ b/src/client/templates/virtual-content-script.ts
@@ -1,9 +1,10 @@
 import definition from 'virtual:user-content-script';
+import { logger } from '../utils/logger';
 
 (async () => {
   try {
     await definition.main();
   } catch (err) {
-    console.error('The content script crashed on startup!\n\n', err);
+    logger.error('The content script crashed on startup!', err);
   }
 })();
diff --git a/src/client/utils/setupWebSocket.ts b/src/client/utils/setupWebSocket.ts
index 81eb3a99..55c93214 100644
--- a/src/client/utils/setupWebSocket.ts
+++ b/src/client/utils/setupWebSocket.ts
@@ -33,7 +33,6 @@ export function setupWebSocket(
     try {
       const message = JSON.parse(e.data) as WebSocketMessage;
       if (message.type === 'custom' && message.event?.startsWith?.('wxt:')) {
-        logger.debug(`Recieved message: ${message.event}`, message);
         onMessage?.(message);
       }
     } catch (err) {
diff --git a/src/core/types/external.ts b/src/core/types/external.ts
index bd7a7ddd..9780d892 100644
--- a/src/core/types/external.ts
+++ b/src/core/types/external.ts
@@ -58,6 +58,18 @@ export interface WxtDevServer extends vite.ViteDevServer {
    * Tell the extension to reload by running `browser.runtime.reload`.
    */
   reloadExtension: () => void;
+  /**
+   * Tell an extension page to reload.
+   *
+   * The path is the bundle path, not the input paths, so if the input paths is
+   * "src/options/index.html", you would pass "options.html" because that's where it is written to
+   * in the dist directory, and where it's available at in the actual extension.
+   *
+   * @example
+   * server.reloadPage("popup.html")
+   * server.reloadPage("sandbox.html")
+   */
+  reloadPage: (path: string) => void;
 }
 
 export type TargetBrowser = 'chrome' | 'firefox' | 'safari' | 'edge' | 'opera';
diff --git a/src/core/utils/detectDevChanges.ts b/src/core/utils/detectDevChanges.ts
index 1547ee36..909a1416 100644
--- a/src/core/utils/detectDevChanges.ts
+++ b/src/core/utils/detectDevChanges.ts
@@ -60,6 +60,17 @@ export function detectDevChanges(
     }
   }
 
+  const isOnlyHtmlChanges = !changedFiles.find(
+    ([_, file]) => !file.endsWith('.html'),
+  );
+  if (isOnlyHtmlChanges) {
+    return {
+      type: 'html-reload',
+      cachedOutput: unchangedOutput,
+      rebuildGroups: changedOutput.steps.map((step) => step.entrypoints),
+    };
+  }
+
   return {
     type: 'extension-reload',
     cachedOutput: unchangedOutput,
@@ -103,10 +114,7 @@ function findEffectedSteps(
  * Contains information about what files changed, what needs rebuilt, and the type of reload that is
  * required.
  */
-export type DevModeChange =
-  | NoChange
-  // | HtmlReload
-  | ExtensionReload;
+export type DevModeChange = NoChange | HtmlReload | ExtensionReload;
 // | BrowserRestart
 // | ContentScriptReload
 
@@ -125,15 +133,9 @@ interface RebuildChange {
   cachedOutput: BuildOutput;
 }
 
-/**
- * This is separate from `ExtensionReload` because if an HTML file changes, for some browsers,
- * reloading the current page is enough to pull from the latest change. Simply reloading the page is
- * less destructive then reloading the entire extension (content scripts aren't invalidated, tabs to
- * extension pages aren't closed, etc).
- */
-// interface HtmlReload extends RebuildChange {
-//   type: 'html-reload';
-// }
+interface HtmlReload extends RebuildChange {
+  type: 'html-reload';
+}
 
 interface ExtensionReload extends RebuildChange {
   type: 'extension-reload';
diff --git a/src/core/vite-plugins/devHtmlPrerender.ts b/src/core/vite-plugins/devHtmlPrerender.ts
index 2c81396f..ff1da7b5 100644
--- a/src/core/vite-plugins/devHtmlPrerender.ts
+++ b/src/core/vite-plugins/devHtmlPrerender.ts
@@ -11,6 +11,21 @@ export function devHtmlPrerender(config: InternalConfig): vite.Plugin {
   return {
     apply: 'build',
     name: 'wxt:dev-html-prerender',
+    config(userConfig) {
+      return vite.mergeConfig(
+        {
+          resolve: {
+            alias: {
+              '@wxt/reload-html': resolve(
+                config.root,
+                'node_modules/wxt/dist/templates/reload-html.js',
+              ),
+            },
+          },
+        },
+        userConfig,
+      );
+    },
     async transform(html, id) {
       const server = config.server;
       if (config.command !== 'serve' || server == null || !id.endsWith('.html'))
@@ -43,6 +58,12 @@ export function devHtmlPrerender(config: InternalConfig): vite.Plugin {
       pointToDevServer('script[type=module]', 'src');
       pointToDevServer('link[rel=stylesheet]', 'href');
 
+      // Add a script to add page reloading
+      const reloader = document.createElement('script');
+      reloader.src = '@wxt/reload-html';
+      reloader.type = 'module';
+      document.head.appendChild(reloader);
+
       const newHtml = document.toString();
       config.logger.debug('Transformed ' + id);
       config.logger.debug('Old HTML:\n' + html);
diff --git a/src/index.ts b/src/index.ts
index 2ec0a842..410e4ed6 100644
--- a/src/index.ts
+++ b/src/index.ts
@@ -23,7 +23,10 @@ import { detectDevChanges } from './core/utils/detectDevChanges';
 import { Mutex } from 'async-mutex';
 import { consola } from 'consola';
 import { relative } from 'node:path';
-import { getEntrypointOutputFile } from './core/utils/entrypoints';
+import {
+  getEntrypointBundlePath,
+  getEntrypointOutputFile,
+} from './core/utils/entrypoints';
 
 export { version } from '../package.json';
 export * from './core/types/external';
@@ -106,6 +109,17 @@ export async function createServer(
           server.reloadExtension();
           consola.success(`Reloaded extension: ${rebuiltNames}`);
           break;
+        case 'html-reload':
+          changes.rebuildGroups.flat().forEach((entry) => {
+            const path = getEntrypointBundlePath(
+              entry,
+              internalConfig.outDir,
+              '.html',
+            );
+            server.reloadPage(path);
+          });
+          consola.success(`Reloaded pages: ${rebuiltNames}`);
+          break;
       }
     });
   });
@@ -130,6 +144,11 @@ export async function createServer(
     reloadExtension: () => {
       server.ws.send('wxt:reload-extension');
     },
+    reloadPage: (path) => {
+      // Can't use Vite's built-in "full-reload" event because it doesn't like our paths, it expects
+      // paths ending in "/index.html"
+      server.ws.send('wxt:reload-page', path);
+    },
   };
   internalConfig.logger.info('Created dev server');